Roseruth - 'Roseruthless' is a streetwear and lifestyle brand built on truth, transformation, and resilience. With our signature All-Seeing Eye, we represent awareness—seeing what others ignore, and choosing to rise anyway.
Our phrase “Nobody cares until you’re pretty, rich, or dead.” isn’t meant to glorify pain — it’s a reminder of how society often overlooks people until it’s too late. We use it to push a different message: wake up, get ready, get focused, and build the life you deserve — while remembering to care for others along the way.
Roseruthless stands for confidence, discipline, and self-worth. We promote anti-bullying, mental health support, and suicide awareness, encouraging people to speak up, check in on each other, and stay present.
This brand is for the ones who’ve been judged, underestimated, and ignored — and decided to turn that pain into power.
#AspiretoInspire #KeepItPlayer